New Season Essentials

2 Piece Gift Set

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Our 4 Pillars

Everything we do,
done with intention.

Four distinct worlds. One store. Each pillar has its own story, its own customer, and its own carefully curated range.

The Elly Label
01

The Elly Label

In-house prints. Premium fabrics. Designed in Singapore.

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Disney | elly
02

Disney | elly

Disney magic meets elly style. For holidays, twinning, and every Disney adventure.

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The Shoe Boutique
03

The Shoe Boutique

Carefully curated footwear for every stage of little feet.

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The Gifting Hub
04

The Gifting Hub

Thoughtful edits for every milestone. Curated by occasion, age, and budget.

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Milestones & Moments by elly

Every First Deserves to be Remembered

Give more than a gift. Give a story worth keeping.

From the first time they came home to the day they blew out their birthday candles - every milestone deserves to be celebrated. Explore our curated collections of baby gift sets, Personalised Birthday Gifts for kids (and adults), and Disney-inspired holiday pieces designed to mark the moments that matter most.

Baby Gift Sets
New Baby · Full Month · Baby Shower

Baby Gift Sets

Thoughtfully curated sets from $80 - bamboo essentials, personalised keepsake boxes and milestone cards, beautifully packaged and ready to give.

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Personalisable Birthday Gifts for Kids
Birthdays · Name & Number · One-of-a-Kind

Personalisable Birthday Gifts

Varsity tees, robes, pullovers and bombers - each personalised with a name, number or patch. The gift they'll actually want to wear again and again.

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Disney Holidays
Park Trips · Twinning · Disney | elly

Disney Holidays

Mickey, Minnie, Stitch, Zootopia and more - designed for family twinning, park adventures and the holiday photos you'll frame forever.

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Make it truly theirs. Baby gift sets, keepsake boxes, robes, tees and pullovers can all be personalised with a name, number or embroidery. Select your item and choose your personalisation at checkout.

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Our Bamboo Essentials

The Softest Start

Premium bamboo essentials designed for delicate skin, peaceful sleep, and the everyday moments that matter most.

Bamboo Pillows

Bamboo Pillows

Hypoallergenic and breathable for peaceful, restful sleep.

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Bamboo Clothing

Bamboo Clothing

Silky-soft bamboo fabric for everyday comfort and gentle skin.

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Baby Essentials

Baby Essentials

Everything your newborn needs, made from the softest bamboo.

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Stories, Guides, & Seasonal Edits

Winnie the Pooh Swaddle

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Which KEEN Should You Choose?

Which KEEN Should You Choose?

Not all kids' sandals are made equal, and if your little one is always on the move, the right pair makes a real difference. We...

Top 10 Customer Favourites - March 2026

Top 10 Customer Favourites - March 2026

March's most-loved pieces are here. From twirl-worthy CNY dresses and Zootopia tees to snuggly Jellycat companions and Disney baby essentials - discover the top 10...