CNY Festive Opening Hours
One Holland Village
16 Feb: 10.30am – 7pm
17 Feb: Closed
18 Feb: 10.30am – 7.30pm
19 Feb: Normal operating hours resume
Cluny Court
16 Feb: 10am – 4pm
17 – 18 Feb: Closed
19 – 23 Feb: Open
Final Day of Trading: 23 Feb
Elly Office (12 Lorong Bakar Batu)
17 – 18 Feb: Closed
25 Feb: Closed
Takashimaya
16 Feb: 10am – 5.30pm
17 – 18 Feb: Closed
19 Feb: Final Day of popup
Thoughtful Kidswear from Singapore's Trusted Children's Brand
Founded by sisters in Singapore, The Elly Store designs timeless kidswear, curates award-winning shoes, and brings beloved Disney characters to life in stylish collections.
Our Design
Prints with a story, pieces with a heart.
From Dear Singapore heritage motifs to Disney magic reimagined for Asian families, every Elly piece starts on a sketchpad. Premium fabrics, considered silhouettes and little details you only notice when your child is twirling, climbing or curled up in your arms.
Our Gifting Collections
Thoughtful little edits for big moments.
Curated gift sets, memory boxes and newborn bundles that feel as special to give as they are to receive. Soft layers, personalisation where it matters, and that Elly box you'll want to keep long after the ribbon is untied.
Our Shoes
Little feet, big adventures.
We've tried, tested and lived in these shoes with our own children. From Bobux in New Zealand to Tip Toey Joey from Brazil, every pair is chosen for comfort, movement and the moments you'll photograph again and again.
Disney | elly
Disney storytelling meets Elly style.
Disney | elly brings together storytelling and style — familiar characters, unexpected colour palettes and silhouettes made for Asian climates and real kid-life. For twinning days, park trips, cruise adventures and every ordinary Tuesday in between.
Our Bamboo Essentials
Sustainably crafted from premium bamboo for the softest touch against delicate skin.
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Customer Favourites
Top 10 Customer Favourites: January 2026
A celebration of our most-loved Chinese New Year styles—these top 10 favourites are all from the elly CNY 2026 collection, chosen for their festive details, meaningful designs, and timeless appeal for family celebrations.
Shop Customer Favourites →