Our Blog
Designing our CNY 2014 collection
No matter how far in advance we start preparing for our massive Chinese New Year collection, it seems we're always never quite prepared enough and...
A New Collection - Row Row Row Your Boat!
Anti-clockwise from top left: Ocean Creatures, Boats and Red Whales Once a year since 2011, we've always had a W-H-A-L-E series in our collection! 2011...
Construction and Emergency Vehicles
Yea, I guess the title couldn't get anymore technical. No "Make-Believe" and all that airy-fairy cloud-in-the-sky fluffiness. Bring on 'em fire engines and loaders pronto!...
Elly 2013 collection - Make-Believe
This year alone, we've gone through collections of chevrons, pastels and florals, bright and colourful, and now we're back to whimsical! I love whimsical! Make-Believe shows...
The Elly Lookbook - From the very beginning
We're about to launch a full collection next week on Children's Day. As I was editing the photos for launch, I got all nostalgic (especially...
Starting our second store from scratch
"Starting from scratch" sounds like an exaggeration considering the Elly store has been opened for 1 year 5 months before TWELVE opened. Technically, opening a...
Our second store, TWELVE BY ELLY, is now open!
Our new multi-label store, TWELVE BY ELLY, is now open! For children aged 6 to 12 years. Will be back with more posts about setting...
New collection - Pastels and Florals, Dots and Crosses
Every April for the past two years, we've been launching a Spring collection which is slightly different from our usual brightly coloured prints of whales...
Presenting "Absolutely Elly"
We are proud to present our Chinese New Year collection - Absolutely Elly. 1. The Sibling Sets 2. For the Boys 3. For the Girls...