Your CNY Shopping Guide
Helpful tips, styling inspiration & design stories
CNY Tips
5 Ways to Keep Kids Cool This CNY
Practical tips to keep little ones comfy and happy during the festive season.
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Browse Our Prints
Our 26 Prints
Explore all 26 prints in our CNY 2026 collection, from bold reds to soft pastels.
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The Design Story
The Inspiration Behind Our CNY2026 Prints
A journey through the four seasons and cultural symbols that shaped this collection.
Read More →Year of the Horse Prints
As we approach the Year of the Horse beginning February 17, 2026, these four prints celebrate the spirit of success, freedom, and boundless energy. Perfect for families who want to honour the incoming zodiac year!
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New year, new essentials for little ones to grow, play and celebrate in
Founded by sisters in Singapore, The Elly Store designs timeless kidswear, curates award-winning shoes, and brings beloved Disney characters to life in stylish collections.
Our Design
Prints with a story, pieces with a heart.
From Year of the Horse motifs to Disney magic reimagined for Asian families, every Elly piece starts on a sketchpad. Premium fabrics, considered silhouettes and little details you only notice when your child is twirling, climbing or curled up in your arms.
Wrap the new year in comfort
Pillows, Blankets & Swaddles for Every Home
Pillows, blankets and swaddles designed for new beginnings. Soft, comforting layers made for everyday cuddles, afternoon naps and quiet moments at home. These thoughtfully crafted pieces feel just as special to give as they are to use, and easy to love long after the new year begins.
Our Shoes
Little feet, big adventures.
A new year is the perfect time to gift little ones a fresh pair of shoes. Carefully selected for comfort, movement and everyday wear, our shoes are made for school days, playdates and all the adventures that come with growing up.
Disney | elly
Disney storytelling meets Elly style.
Disney | elly brings together storytelling and style — familiar characters, unexpected colour palettes and silhouettes made for Asian climates and real kid-life. For twinning days, park trips, cruise adventures and every ordinary Tuesday in between.
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Customer Favourites
Top 10 Customer Favourites: December 2025
The pieces parents keep coming back for—one standout from each of our thoughtfully curated categories. From Disney | elly CNY2026 prints to Mary Janes for parties.
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