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Olive
Olive provides high-quality silicone toys that are safe, durable, and made for little hands. Designed to spark creativity and fun, they are easy to clean and built to last. Perfect for endless playtime adventures.
New In
Bomber Jackets
Crafted from soft cotton jersey, this jacket keeps your little ones feeling warm and stylish all day long. Easy to match with any outfits, it’s a must-have for your little ones closet!
Comfy All-Day long
Everyday's a Pawty
From tiny paws to big smiles, these soft, colourful pieces are designed to keep your little ones stylish and cosy all day long. Featuring vibrant puppy & cat prints, perfect for playtime and snuggles.
Perfect for any adventure, rain or shine
Native
Let your little ones run, jump, and explore in Native! Crafted for comfort & style, these breathable, waterproof sneakers are perfect for beach play and outdoor fun.
Learn through play
Unleash a world of creativity and imagination with every moment of play!
Every step feels like a breeze
Elevate your little ones everyday outfits with a new pair of adorable footwear!
Earn your elly rewards
A little goes a long way. Simply create an account and start earning points right away—exciting rewards are waiting for you!
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